Measuring app engagement across device & platforms

Thursday, March 29, 2012 | 3:02 PM

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There are more ways now to consume your favorite television shows, movies, and on demand content than ever before. People are turning to their smartphones, tablets, and Internet connected TV’s to watch what they want, when they want it. For broadcasters, agencies, and advertisers the question is how are users engaging with this media and how can it be monetized?

This measurement opportunity is what drove TV App Agency to be founded in 2011. The London-based software company designed a software application that works across a variety of viewing devices to help deliver on-demand media. They turned to Google Analytics as the platform to help them measure and analyze their data.

Why turn to Google Analytics?
TV App Agency opted to use Google Analytics’ server side APIs, which were more easily compatible with the on-demand media environment than JavaScript APIs. They were able to use their own in-house knowledge from previous mobile development to come up with a tagging strategy that highlighted exactly the data that mattered most to their business model. Learn more by reading the full case study.



“We are now able to track which adverts are being played and get an idea of which functions in apps are being used. Plus, the real-time reports show when people are actually using these apps.”
                          Bruno Pereira, co-founder of TV App Agency




Future Analytics goals
TV App Agency is working on expanding their Analytics to track more events, and understand more about viewer engagement from Analytics robust reports. By integrating Google Analytics they are able to offer richer data and analysis than other connected TV app developers, which gives them an incredible advantage in this exciting new space.

- The Google Analytics team